Premium shouldn't mean out of reach.

There are good supplements out there, but they're hard to find, and the ones that get the quality right are usually priced like a luxury. Everything else is a wall of trending ingredients and labels you need a degree to decode.

I started POP because I wanted the straightforward version: well researched ingredients, dosed at levels that actually do something, made properly, and priced so you don't have to think twice about it.

Premium shouldn't mean out of reach.

WHY POP EXISTS

Feeling good shouldn't feel like a second job.

The shelves are full of stacks, splits and tubs that promise the world. For anyone who just wants a bit of support, it's overwhelming, too many ingredients, too many claims, too much to decode. And to cover the basics, you end up buying three or four products that each do one small thing.

POP is the version I wanted to buy: a small range of clean, complete blends built around ingredients you already recognise. Each one combines what you'd usually buy separately so you're getting more out of every scoop, not building a shelf of half-used tubs. No 27 ingredient kitchen sink formulas. No proprietary blends. Just honest doses of things that are well understood.

If it isn't on the label at a dose that does something, it shouldn't be in the tub.

HOW IT STARTED

I've been the confused customer.

My first time buying a supplement, I walked out more confused than when I walked in, and a decade later, not much had changed.

So I built the thing I'd been looking for the whole time: recognisable ingredients, dosed properly, made in small batches, priced fairly.

POP started as the version I wanted to buy. It still is.

I've been the confused customer.
Hi, I'm JT, and I stand behind every batch.

BEHIND THE BRAND

Hi, I'm JT, and I stand behind every batch.

POP is a small operation, based in Green Bay, Auckland. I oversee everything that matters: how the formulas are built, what goes in them, and the standard every batch is held to.

Which means every order has my name on it. If something's not right, you're not lodging a ticket with a faceless brand. You're telling me directly, and I'll fix it.

JT— Founder, Green Bay, AKLD

What our customers say

Incredible work with the ingredients team! Beyond happy to find, finally a clean ingredient list that tastes sensational.
I'm really happy with the powder. It's really delicious and it mixes well. Ordering was really easy and delivery was quick. I'll happily order again.
A great tasting protein powder that's gentle on the stomach. So good

Ready to try it?

Honest doses. Recognisable ingredients. One scoop a day.

Shop the range