Honest Protein Numbers
Real protein per serve, listed plainly. The number on the front of the bag is the number in the scoop, not a rounded-up best case.
PROTEIN RANGE
pick your protein
Four ways to hit your daily protein. Choose what fits your body, your training, and your routine.
Compare proteinsWHY POP PROTEIN
What goes in matters as much as what doesn't.
NO JUNK FILLERS
No amino spiking, no bulking agents padding out the bag. Just protein and what it needs to mix and taste good.
NATURALLY SWEETENED
Sweetened with monk fruit. No sucralose, no acesulfame K.
THE RANGE
Four proteins. Four jobs.
Whey Concentrate
Smooth, satisfying, and easy on the wallet. With added lactase for easier digestion.
Shop Whey Concentrate
Whey Isolate
The cleanest protein in the range. Maximum protein, minimum everything else.
Shop Whey Isolate
Collagen Crush
Marine collagen with vitamin C. A daily ritual for skin, hair, and gut.
Shop Collagen Crush
Plant Flow
Pea protein isolate that actually tastes good. No grit, no chalk, no compromise.
Shop Plant FlowNot sure which one?
Most of our customers fall into one of these moments. Find yours.
I want maximum protein with minimum calories.
We recommend
Whey Isolate
The leanest profile in the range — 22g protein, under 100 cal, almost no fat or carbs.
Shop Whey IsolateI want everyday protein for a routine I can sustain.
We recommend
Whey Concentrate
Higher protein per serve, smoother taste, with lactase enzyme for easier digestion.
Shop Whey ConcentrateI'm plant-based or dairy-free.
We recommend
Plant Flow
Pea protein isolate with a clean profile. Mixes smoothly, no chalky aftertaste.
Shop Plant FlowI want to support skin, hair, or joints — not muscle.
We recommend
Collagen Crush
Marine collagen + vitamin C, light and refreshing, easy to drink daily.
Shop Collagen CrushCOMPARE
All four, side by side.
| NZ Whey Protein Isolate | NZ Whey Protein Concentrate | Pea Protein Isolate | Marine Collagen | |
| Protein per serve | 22.2g | 25g | 23.4g | 11g (collagen) |
| Calories per serve | 96 | 133 | 124 | 51 |
| Carbs per serve | 0.6–1.4g | 2.4–3.8g | 0.9–3.9g | 0.9g |
| Fat per serve | 0.1g | 1.9g | 2.4–3.7g | 0g |
| Sugar per serve | 0.1–0.3g | 0.0–0.4g | 0.3–0.7g | 1.0g |
| Lactose | Virtually none | Lactase enzyme included | None | None |
| Allergens | Milk | Milk | None declared | Fish |
| Best for | Lean nutrition | Daily protein | Plant-based | Beauty & wellness |
| Pack sizes | 350g · 1kg | 1kg | 1kg | 500g |
| Servings | 14 / 40 | 30 | 32 | 40 |
Scroll horizontally on mobile to see all columns.
TRUSTED QUALITY
The world's most trusted dairy nation.
New Zealand has some of the strictest dairy regulations in the world — from animal welfare standards to processing protocols and microbial testing. It's why New Zealand whey is sought after globally, and why it's the source of our whey protein range.
Strict Regulatory Standards
New Zealand's dairy industry is regulated by the Ministry for Primary Industries (MPI) and held to among the world's toughest standards for animal welfare, processing hygiene, and product testing.
Grass-Fed, Pasture-Raised
NZ dairy cows graze on pasture year-round, the natural way to produce milk. Grass-fed dairy carries a richer, more natural taste, supported by some of the cleanest milk supply standards in the world.
Globally Sought After
NZ whey is exported globally and trusted by premium supplement brands worldwide. We're proud to use the same standard right here at home.
Processed for Purity
Our whey is gently spray-dried to preserve the natural protein structure and amino acid profile. Instantised for fast mixing, naturally low in lactose, and clean-tasting. No grit, no clumping, no flavour compromises.
A note on Plant Flow: Our pea protein isolate is sourced internationally from a premium supplier specialising in clean-tasting, high-purity pea protein. Made and packed in New Zealand to the same standards as the rest of our range.
BUILD YOUR ROUTINE
Protein is just the start.
Pair your protein with the rest of your daily ritual. POP works best as a system — and we've curated a few combinations to make it simple.
Morning Protein Routine
Whey Isolate or Plant Flow + Morning Magic for a focused start to the day.
Shop the stackTraining Day Stack
Old Mate (pre) + Salt Mode+ (during) + Whey Isolate (post) for full training-day support.
Shop the stackBeauty & Recovery
Collagen Crush daily + Big Baby for evening wind-down.
Shop the stackQUESTIONS
The questions we hear most.
What's the difference between Whey Isolate and Whey Concentrate?
Whey Isolate is more refined, higher protein per serve, fewer carbs, almost no fat or lactose, and slightly higher cost. Whey Concentrate is whey in a less processed form, naturally creamier, slightly higher in calories and carbs, and includes added lactase enzyme to support digestion. Both are made from NZ whey.
Is Plant Flow as effective as whey for muscle building?
Plant Flow is a pea protein isolate with a complete amino acid profile, including all the essential amino acids. The protein per serve (23.4g) is comparable to our whey range. Pea protein is slightly lower in one amino acid (leucine) than whey — a difference easily covered by a varied diet. For anyone eating plant-based or avoiding dairy, Plant Flow is a genuine everyday protein option, dosed honestly like the rest of the range.
Is Collagen Crush a "protein"?
Technically yes, collagen is a protein, just a different kind to whey or pea. It has a different amino acid profile, which is why it's not the one you'd reach for after a heavy session. Collagen is commonly taken as a daily addition by people focused on skin, hair, nails and joint care, and Collagen Crush combines marine collagen with vitamin C in a light, drinkable formula. Most people use it as part of a daily routine rather than as a swap for their main protein, plenty of customers run it alongside whey or Plant Flow.
Can I take more than one POP protein per day?
Yes. The proteins are designed to fit around your routine, not compete with each other. Some people use a different protein on training days versus rest days; others mix and match across the week based on taste, dietary needs, or what their body wants on the day. The doses are honest, so you always know what you're getting in each serve, however you stack them.
What if I'm lactose intolerant?
Whey Concentrate includes added lactase enzyme to support digestion, but if you're highly sensitive, Whey Isolate (almost no lactose) or Plant Flow (no dairy at all) are better options.
Are samples available?
Yes — sample packs are available for each protein on the product pages. A great way to test flavours before committing to a full tub.
